We Globalize SAKE

Sake Export

We are a consulting firm to connect sake industry with the world. We have been closely working with National Tax Agency and JETRO giving opportunities to Japanese breweries to expand their overseas business. 

Sake Event in Spain

Spain is the sixth largest sake export destination in Europe. There are currently two local sake breweries in Cataluña, and the nationwide popularity of the drink has been steadily increasing. We have been organizing sake events for both Spanish consumers and businesses since 2015. In 2019, we successfully held the event in Madrid and also San Sebastián with actively participated sake breweries from Japan.

World "SAKE" Breweries

It is said that currently there are more than 70 sake breweries in 19 countries around the world. The first sake brewery established outside Japan is “Azuma Kirin” in Brazil, which started their operation in the prewar period. The number of international breweries is increasing every year, and we have visited 22 sites in 8 countries. The awareness of SAKE in those countries will increase as the local production becomes more and more active. We believe that it has a great potential to expand the market of the Japanese sake breweries. We have held events in collaboration with international sake breweries.

A tasting session of internationally-made sake and a panel discussion with foreign brewers of domestic and international sake breweries. The second SAKE World Cup was held in Tokyo and Kyoto in November 2019.  SAKE fans across the nation enjoyed 30 different kinds of SAKE from 18 makers in 11 countries. 

In the United States, a few craft SAKE breweries newly open every year. “The First American Craft SAKE Festival” took place in June 2019. In addition, the establishment of “Sake Brewers Association of North America” ​​is a remarkable movement.  We are proud to be an advisory board member for the organization and happy to support them whenever necessary.

Sake Industry Updates

"Sake Front Line" e-mail newsletter (only in Japanese)

Reports of tasting events, evaluations, competitions, newly opened sake restaurants, products etc. ¥10,000 (Bimonthly × 6 months = 12 issues)


"Expanding Worldwide Sake Market"
(Book in Japanese)

A summary of “Sake Front Line” focusing on global sake movements. A great resource to know what is happening around the boom in Japanese cuisine, and SAKE making outside Japan. (¥2,000)


We promote the globalization of sake.
We help sake breweries develop new products and sales channels for domestic and overseas markets.


Export Consulting

Specializing in alcoholic beverages and foods, developing int’l sales channels. Advisor to JETRO’s project, “Consortium for a New Export Nation” since 2016.  Supported more than 50 companies as an export specialist.

日本酒 執筆 講演


e-mail newsletter “Sake Front Line”
Book “Expanding Worldwide Sake Market” -Global Market Is The Key For The Change- (only in Japanese) Published several others incl. “Sake Textbook” and Sake Guidebook. (Translated in English).

日本酒 イベント


“SAKE World Cup” -Tasting session of internationally-made sake. Panel discussion with foreign brewers of domestic and international sake breweries.



SAKE Marketing House Co.,Ltd.

Win Yotsuya 608, 2-18 Sumiyoshi-cho, Shinjuku-ku, Tokyo 162-0065

TEL +81-3-3354-3051/FAX +81-3-3354-3052

Representative Director



September 2019

Business Field

Consulting for alcoholic beverage marketing (specializing in sake), export strategy, writing, events, seminars, workshops, etc.

Born in Yokohama, 1960. After graduating from the Faculty of Foreign Studies at Sophia University, joined Seibu Department Store. (in charge of liquor division, buyer) Started a new career as a liquor journalist and consultant in 1997. Has written several books including; “Textbook for Sake” (Doyukan), “Sake Guidebook” (Shibata Shten), and “the SAKE BOOK (with English translation)” (Jitsugyo no Nihonsha). Judge of Prefectural Sake Appraising and Deliberating Fair. (Fukushima, Shizuoka, and Ehime Pref.) Member of the judging committee for Protection of Geographical Identifications. (Nagano and Saga Pref.)  Judge of international sake competitions; “The U.S. National Sake Appraisal”, “International Sake Challenge”, and “CINVE”. Also the chairman of the Sake Export Association.